Dubai real estate developer Nakheel is set to relaunch and rebrand the Palm Jebel Ali project, sources told Arabian Business.
The relaunch will see the project renamed, the sources said.
In a statement to AGBI, a Nakheel spokesperson confirmed that, “the Palm Jebel Ali masterplan is being revisited,” with more details on the way soon.
Palm Jebel Ali has been frozen since mid-2008.
Last week, Nakheel unveiled a new logo, and revealed that the real estate giant had been behind the “Happiness is no one thing” marketing campaign.
Last month, Nakheel also restarted Palm Deira, renamed as Deira Islands, which was then later changed to Dubai Islands.